about the challenge
BUSINESS AS A FORCE FOR GOOD
Can you come up with a business idea that will create shared value? We'll give you all of the tools you need to understand creating shared value (CSV) and sustainable management. It's your job to come up with the next big idea, whether that's your own impact startup or a recommendation for big business.

*Students participating as part of first semester courses should submit their ideas by January 1st for an initial evaluation.
about the tracks
Impact Startup
Come up with an idea for a startup that addresses a social or environmental problem and is easily scalable.
Business Recommendation
Come up with an idea that will help corporations improve their sustainability through social or environmental practices.
Whichever track you take, your idea should ultimately create shared value, or create both economic and societal value by using business as a force for good.
LOGISTICS
Submit an idea on your own, in a team of up to 5, or as part of a course by May 9th.*
8-10 teams are selected as finalists based on The Challenge judging criteria.
The finalists pitch their ideas in front of an international panel of judges.
*Students participating as part of first semester courses should submit their ideas by January 1st for an initial evaluation.
meet the judges

Prof. Miki Malul
Dean
Guilford Glazer Faculty of Business and Management
Ben-Gurion University of the Negev
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Momo Mahadav
CEO
Maala
Business for Social Responsibility

Prof. Mosi Rosenboim
Chairman
Bengis Center for Entrepreneurship & Innovation
Ben-Gurion University of the Negev

Dr. Tamar Makov
Department of Management
Guilford Glazer Faculty of Business and Management
Ben-Gurion University of the Negev
judging criteria
You should consider:
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What social/environmental issue does your startup/idea address?
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Who is affected by this issue?
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How will your venture help address this issue?
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How scalable is the idea? What’s the potential impact?
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The Problem
How well are the problem, its scope, and related trends described?
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Market Research
Does the submission identify relevant statistics (market size, market growth), competitors, and market trends?
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The Solution
Does the proposed solution address the identified problem?
How creative and/or innovative is the solution?
How feasible is it to implement?
(For the startup track) Does this business have strong growth potential?
To what degree is the solution compatible with The Challenge? (Does it create shared value?)
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Impact
How big of an impact will the solution have? (Based on the solution itself and size of the problem addressed)
For the finalists, all of the above plus:
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Depth and Scope of the Final Presentation