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the

triple bottom line challenge

What is an impact startup?

Impact entrepreneurs want to change the world, disrupt the status quo, fix a social injustice.

We now know that thinking about social impact is actually good for business.

Now it's your turn...

can you come up with an idea that will have a big social impact?

KEY CONCEPTS

Impact Investing

Impact investing is a growing category of investors who want to create both financial return and social impact. Impact investors look for profitability, intentionality and measurement.

That means that a successful impact enterprise should have a successful business model, intend to address a social or environmental challenge, and be able to measure its impact (more on this later).

Triple Bottom Line

As opposed to the traditional bottom line that businesses usually consider (as in, profit), the triple bottom line theory combines people, planet and profit. Meaning businesses need to think about the interactions between their social impact, environmental impact, and profit and to have a truly successful business.

This is just one aspect of sustainable management, along with corporate social responsibility and creating shared value.

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UN Sustainable Development Goals

The UN has identified 17 Sustainable Development Goals (SDGs) that the world needs to achieve by 2030 for a "better and more sustainable future for all." The SDGs are important to impact entrepreneurs because they create a framework for thinking about and measuring the impact of your startup. Impact investors often want to know if a startup they are thinking about investing in addresses one (or more) of the 17 goals.

This Challenge focuses on:

#1 No Poverty

#4 Quality Education

#2 Zero Hunger

#8 Decent Work and Economic Growth

#3 Good Health and Well-Being

#10 Reduced Inequalities

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Big Business
Sharing Student

CREATING SHARED VALUE

Michael Porter: Why business can be good at solving social problems

Image by Trang Nguyen

CARPET CASE STUDY

Ray Anderson: The business logic of sustainability

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UNILEVER CASE STUDY

Harish Manwani: Profit's not always the point

Impact Investing
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WHAT IS IT?

Impact Investing is Catching Fire: Here’s What You Need to Know | Forbes

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THE GROWING TREND

Impact Investing: Your money doing good in the world – and your wallet | Kevin Peterson | TEDxFargo

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DOING GOOD

What is Impact Investing? From DOEN Participaties B.V., Finance in Motion, Volta Capital and Pymwymic

global trends

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FUTURE

The Forprofit Social Enterprise Is The Impact Model Of The Future

Startup Team

US

30 Mission-Driven Startups You Should Know

Image by Marvin Meyer

UK

20 Tech-For-Social-Good Startups To Watch As Tech Nation Tackles Signs Of The Sector Stalling

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Social network concept
Stanford Social Innovation Review

A more enlightened approach to SDG investing

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strategy+business

The Innovation Sandbox

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Financial Times

A third of start-ups aim for social good

Image by Thomas Drouault
Forbes

The Rise Of The Social Enterprise: A New Paradigm For Business

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